Image as Logo
I am trying to portray a centipede in a 3-dimenisional box (the four corners of a building). It implies that whether a house or building needs to be repaired or built it can’t be put together without the proper construction team. And by the image of the centipede holding up the four corners of the walls it states that if you choose Centipede Construction Co. then your house or building would have the proper support to stand.
In this design, I used the whole centipede and curved it to look like the letter C. Inside the C, part of the bug I made lines in between so they could look like blue prints of a building’s structure. The circle in the background is to make an emphasis on the shape of the centipede and to make the blue print lines stand out against the bug.
In this design, I have a centipede holding a nail with its end antennas and placing it into a wood slat. Since it is for a Construction Company, I made the centipede’s body replace what would normally be a hammer. The way the word is put into the image is supposed to guide the viewer’s eye to the nail and as a result, think of something about construction.
Word and Image as Logo
In this design, I used the centipede bug and scaffolds to show the idea of construction. I made the centipede’s antenna into a C so I could spell out the word in between the scaffolds on top of the centipede and also used those as legs. It shows how as a Construction company, the centipede has many legs (workers) to support itself.
Honestly, I don't think I would've gotten the intended messages behind the logos if you didn't explain them. So from my perspective, that must mean the designs are either really brilliant or just really confusing. Or both. Just for laughs, my interpretations upon first glance:
ReplyDelete#1 "Help! I'm trapped in a box!"
#2 "Oh hi. Nothing to see here, I'm just weaving with my plethora of appendages..."
#3 "I'm flying, I'm flyyyyiiii--owwie! I hit my head on a nail!"
#4 "Apparently three beds isn't enough to support the entire length of my body. Maybe I should push them the other way..."
Image: The structure idea is excellent but you do not need the purple fill in the front rectangle- the centipede seems to be reinforcing the box – which say structure and construction, looks like it is in a fish tank. Colors are really dark – so there is a loss in definition – use a shift in cool to warm – or value. IF the line of the shape somehow connected with the centipede then this would have been a winning logo!. I like the fact that the lines on the centipede are the same size. -
ReplyDeleteImage and Word: I think this is really a great start – I am interested in your color choice – it is a bit muddy – that is art talk, what I am trying to ask is why the light purple. There is a great shift from line to shape and the long line of the animal allows for clear typography.. I think the word could go the length of the body and the antennae need a bit more “C” clarity
Letter: I get the C without the circle in the background, the shape is strong enough with out the circle, actually, the circle makes it look more like an image as logo not letter. – Use a type face as reference, a template, and then the centipede would have been and excellent shaped “C” – If you can’t focus on the line then either change the line colors or get rid of them – I actually like the idea of the bright yellow lines, but that only works in reference to the brown circle. Centipede is too dark a color – Take out the graph and incorporate it into the circle – or even inside the centipede and have a shift in value between the legs and the body.
Word: Leslie, I think this is the least successful of all your logos. The idea is there but you needed to refine it more. The word looks like a chain – What is the line underneath? I know it looks like a block of wood but it is not working, it is competing with the actual word? Watch your negative space between the letters. Did you use a real typeface as reference to your word? The entire image is full of too many ideas, the nail is not necessary, just adds to the clutter, I think you only needs the word and a few structural lines.